How to Schedule Posts on Facebook and Tips for Best Practice

Uploading quality content on Facebook consistently can feel like a huge task. However, maintaining this consistency is necessary because not being active on Facebook will make you invisible on your audience’s feeds. To make this big task easier, scheduling your Facebook posts becomes essential.

Why Schedule Facebook Posts?

If you schedule Facebook posts ahead of time, it will help you:

• Stay on top of your content-posting game.
• Save time and energy to post consistently.
• Boost your social media engagement.
• Focus on creativity while automating the entire posting process.
• Connect and engage with a wider audience.

Amazing, right? Scheduling Facebook posts helps you gain more followers and engagement.

How to Schedule Facebook Posts Using Meta Business Suite

Meta Business Suite (formerly Facebook Business Suite) is a built-in scheduler that makes it easy to schedule your posts. Here’s how to do it:

Step 1: Log In to Meta Business Suite

Log in to your Facebook account and navigate to Meta Business Suite.

Step 2: Click on “Create Post”

In the dashboard, click on “Create Post”.

Step 3: Upload Your Media

Upload the media you want to post. You can select whether you want to post on both Instagram and Facebook or just one of them. A preview of your post will be available on the right.

Step 4: Select ‘Schedule’ from the Scheduling Options

Click on the “Schedule” option.

Step 5: Enter the Date & Time and Click On ‘Schedule’

Enter the desired date and time for your post to go live and click “Schedule”.

How to Edit Facebook Posts Using Meta Business Suite

To edit scheduled posts:

1. Navigate to “Posts and Stories” in Meta Business Suite and click on “Scheduled”.
2. Click on the three dots of the post you want to make changes to.
3. Select from options like Edit, Duplicate Post, Reschedule Post, Move to Draft, Delete post, and Copy Post ID.

How To Schedule Facebook Posts Using Third-Party Schedulers

If you need more advanced features, consider using a third-party scheduler like SocialPilot. Here’s how:

Step 1: Connect Your Account

Log into SocialPilot and link your Facebook page.

Step 2: Create Post

Use SocialPilot’s post composer to create and customize your post. You can see a preview of your post and use the AI assistant for generating inspiring captions.

Best Practices for Optimizing Scheduled Facebook Posts

1. Choose the Right Scheduling Time

Global data suggests the best times to post on Facebook are:

• Mondays from 8 a.m. to 1 p.m.
• Tuesdays from 8 a.m. to 2 p.m.
• Wednesdays from 8 a.m. to 1 p.m.
• Thursdays from 8 a.m. to 12 p.m.

However, pay attention to your specific audience analytics to find the optimal posting times.

2. Maintain Brand Consistency

Ensure your scheduled content maintains a consistent brand voice, color scheme, fonts, and filters. This consistency helps in brand recognition and engagement.

3. Balance Scheduled and Live Content

While scheduling is convenient, don’t hesitate to post live content when necessary. This balance helps in responding to timely events and engaging with your audience spontaneously.

4. Avoid Over-Scheduling

Don’t overwhelm your audience with too many posts. Stick to a scheduling plan that makes sense for your business and audience.

5. Track Analytics and Engagement

Monitor your Facebook analytics to see which posts perform best. Use this data to refine your scheduling strategy and improve engagement.

6. Check Out Meta's Recommended Plan

Meta Business Suite often provides a recommended plan for your content, suggesting a specific number of posts, stories, and reels. For example, they might recommend creating seven posts, seven stories, and three reels. Following these guidelines can help optimize your content strategy and ensure your posts reach a broader audience.

Conclusion

Scheduling your Facebook posts is a smart way to stay consistent, save time, and boost engagement. Whether you use Meta Business Suite or a third-party tool like SocialPilot, the key is to find what works best for your strategy and audience. Happy scheduling!